AEIOU: Egyptian Bible Society
EGYPT: NEW BIBLE SOCIETY HOTLINE
Bible Society (http://www.biblesociety.org.uk) - July 4, 2005
The Bible Society of Egypt has set up a brand new quick-dial telephone service. The special number will connect callers anywhere in Egypt directly to their nearest Bible Society bookshop.
This new initiative follows the recent success at this year’s Cairo International Bookfair, resulting in a 26 percent increase in sales of Bibles and Christian resources. This escalation in interest in Christian materials has encouraged the local Bible Society to try other creative ways of marketing its message.
The Society is already known for its enterprising foray into billboard advertisements in the country’s capital. The [ads] appeared across Cairo on huge, prominent poster sites inviting passers by to consider the Bible’s message.
Now, in an ingenious twist on an impact of globalization, the Bible Society of Egypt has set up a brand new telephone service. In Egypt, dialing 19000 anywhere in the country connects the caller to the nearest Pizza Hut. Thanks to some generous donors, the Bible Society has echoed this quick-dial service. The Society has set up its very own special phone number, 19250, which connects callers anywhere in Egypt directly to their nearest Bible Society bookshop. The easy-to-remember phone number is now being publicized across the country to make Christian resources even more accessible.
Source (http://www.biblesociety.org.uk/cont
Bible Society (http://www.biblesociety.org.uk) - July 4, 2005
The Bible Society of Egypt has set up a brand new quick-dial telephone service. The special number will connect callers anywhere in Egypt directly to their nearest Bible Society bookshop.
This new initiative follows the recent success at this year’s Cairo International Bookfair, resulting in a 26 percent increase in sales of Bibles and Christian resources. This escalation in interest in Christian materials has encouraged the local Bible Society to try other creative ways of marketing its message.
The Society is already known for its enterprising foray into billboard advertisements in the country’s capital. The [ads] appeared across Cairo on huge, prominent poster sites inviting passers by to consider the Bible’s message.
Now, in an ingenious twist on an impact of globalization, the Bible Society of Egypt has set up a brand new telephone service. In Egypt, dialing 19000 anywhere in the country connects the caller to the nearest Pizza Hut. Thanks to some generous donors, the Bible Society has echoed this quick-dial service. The Society has set up its very own special phone number, 19250, which connects callers anywhere in Egypt directly to their nearest Bible Society bookshop. The easy-to-remember phone number is now being publicized across the country to make Christian resources even more accessible.
Source (http://www.biblesociety.org.uk/cont
Comments