Brands, brands, brands.
Here is a story on the branding of the Red Bull energy drink that seems to indicate they are using the kind of branding that makes me queasy.
... Mr Mateschitz launched the brand by persuading students to drive around in Minis and Beetles with a Red Bull can strapped on top, or to throw Red Bull parties around weird and wonderful themes. The company's only advertisements are a series of whimsical television cartoons. Red Bull's marketing folk gloat that a recent British survey described their product as a "non-marketed brand".